B Loft|Cluj-Napoca, RO

Interior design development of a 90 sqm (968 sq ft) contemporary apartment. The scope focuses on a bespoke color strategy and highly tactile material selection to create a deeply personalized urban residence.

• Location: Cluj-Napoca, Romania

• Client: Private

• Technical Scope: Comprehensive interior design, custom color palette development, photorealistic CGI visualization

• Project Scale: 90 sqm (968 sq ft) residential footprint

• Site Integration: Modern interior planning optimized for a young couple, balancing vibrant accents with a neutral minimalist base

The "B Loft" is a contemporary residence in Cluj designed for a young couple who sought to integrate a "splash of color" into a minimalist brief. By observing a consistent berry-red (Marsala) tone in the client's wardrobe and social media presence, this hue was proposed as the project's signature accent. What began as a conceptual suggestion evolved into a bold thread that informs the entire home, appearing in the kitchen backsplash, bedroom paneling, and custom bathroom fixtures. The project demonstrates how identifying a client’s subconscious preferences can result in a high-end design that balances a minimalist soul with vibrant, personalized energy.